FutureMark Rolls out North America’s First High-Recycled Coated Paper for Books

(PRESS RELEASE) ALSIP, Ill. — On Tuesday, America Recycles DayFutureMark Paper Company rolled out the first high-recycled premium coated paper produced in North America especially for textbooks, cookbooks, children’s books and other picture books requiring premium print fidelity. Scholastic, an innovative children’s publishing, education and media company, is among the environmentally progressive companies using Future Book paper—the first paper of its kind made predominantly of recycled fiber from an American producer.

“Pioneering customers such as Scholastic drove FutureMark Paper to develop this breakthrough recycled book paper,” said FutureMark President and CEO Steve Silver . “They saw the high quality and recycled content of our magazine and catalog papers and pushed us to apply our expertise to a premium product they could use in books, a market that previously had no practical, high-recycled options. Now, with Future Book coated paper, we’re providing a 90-percent recycled paper that’s wholly competitive in quality and cost to conventional, non-recycled book paper.”

Future Book coated book paper averages more than 90 percent recycled fiber in a paper category averaging less than 10 percent use of recycled fiber. According to the Environmental Paper Network Paper Calculator, 100 tons of Future Book 90+ percent recycled paper delivers the following conservation benefits when used in lieu of 100 tons of conventional, non-recycled book paper:

  • Saves more than 800 million BTUs of energy, which is enough to power nine average American homes for one year
  • Saves more than 570,000 gallons of water
  • Eliminates more than 84,000 pounds of greenhouse gases
  • Saves approximately 1,450 trees

“Environmental responsibility is tremendously important to Scholastic and to the families and children we serve,” said Scholastic’s director of paper procurement, Lisa Serra. “We’re printing special Scholastic Book Club editions of popular picture books such as /Pirates Go to School/ by Corinne Demas and /The Amazing Christmas Extravaganza/ by David Shannon on recycled Future Book paper. We’re delighted with the results. Illustrations look sharp and bright against the matte finish. It’s beautiful paper on top of being very green.”

Future Book paper took six months to commercially develop. It is the latest product to be made with FutureMark Green Clean technology, an innovative process that extracts embedded inks from waste paper more effectively, while using up to 30 percent fewer chemicals.

This article was originally published by Book Business.

November 17, 2011